We have several ways to tell going abroad to have a dental treatment with the exact same thing. Dental tourism 2.0 is on the way with Health 2.0 though nobody knows what that means – except for the fact that it involves newly redesigned devices (e.g. smartphones, tablets and the list goes on…). There is only few that we know for certain: dental tourism always try to gain one thing and it wants it bad: the trust of people.
A trust thing could easily be some kind of a ‘ghost’ following the dental tourism industry – the systematical data hyping about the facts and figures ended up with mistrust and a lot of confusions. But I believe that is now fading away. Yes, it made (and sadly sometimes still makes) some pretty deep and bad reputation in the news media that the dental tourism industry must correct or at least make constant effort to minimize it. The industry made some great mistakes and trust was wasted, big time. Now all we do is fighting for that trust, some in an aggressive way some with wit – at the end of the day it is just the same.
However, all those negative effect had an effect on how patients look for a dental treatment abroad. For one thing they are more self-aware and cautious with the clicks. So this time it is the industry players to make it right this time. The focus should be more on the patients in ways of customer relationship and regain their trust again by not just empty promises (best price, best quality) but outstanding customer relations and an extraordinary experience. Of course it doesn’t mean that line should be erased. You can’t do it because it is the essence of dental tourism but rather extend on other dental services, definitely focusing on patients. Yes, they are looking for a high quality dental treatment at an reasonable price but what they need in addition to that is an outstanding experience, that they can share with their friends. In order to make it happen there is just so many things that has to be done, the list starts with customer services ( hint ) and finding an acceptable way for aftercare – all made as simple as possible. Take Click Fly Smile for an example.