Dental tourism is greatly supported by the Government in Hungary. Approximately 3 million GBP (1 billion HUF) is to be given to improve the competitiveness of dental offices in Hungary. The offer is especially dedicated to clinics that are having dental tourism in their dental services palette. All funds are from inviting applications via the national state fund program ‘Új Széchenyi-terv‘. Applications are open from 1 March till 31 May. The National Development Agency hopes to give dental tourism another boost in order to reinforce dental tourism industry in Hungary.

This coordinated market development is quite interesting from our point of view because there are almost too many dental clinics in Hungary – let alone in Budapest. So the question is more like which dentistry offices could be financially supported through this tender. And there are few practitioners who are aware of the benefits of dental tourism and fewer who can really stand a ground as Hungarians are not well-known for their fluent English. However, there is a tendency that more and more dentists are learning not only English but many other European languages as well – like French, Italian etc. I am more concerned about the clinics’ side. Will this application lead to natural competition or only big dental facilities can apply. Is this an opportunity to give a chance for everybody or to widen the distance between smaller ang bigger dental offices in Hungary.