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ITB Berlin is the World’s Leading Travel Trade Show, taking place every year in March in berlin.  The topic of Medical tourism is key one at ITB, as hundreds of thousands of patients are crossing borders every year to seek a medical treatment abroad.

This year, we had the privilege to be selected by ITB as one of the top ten most innovative projects in the domain of medical tourism.
ClickFlySmile CEO, Erwan Allené, was one of the speakers. His impressions of the show ?
“ITB was a fantastic experience, where I could meet with various players in the field of dental tourism: competitors, partners and of course patients. It is in such events that you realize how much investments are being made throughout the world to develop medical tourism. Health through medical tourism generally and dental tourism specifically are the concerns of many many people in the world. We were able to confront clickFlySmile to various health professionals and the feedback we got was extremely positive and encouraging. Thanks a lot to ITB, we are looking forward to being there again next year”
 Meet you there next time…

Dental tourism is greatly supported by the Government in Hungary. Approximately 3 million GBP (1 billion HUF) is to be given to improve the competitiveness of dental offices in Hungary. The offer is especially dedicated to clinics that are having dental tourism in their dental services palette. All funds are from inviting applications via the national state fund program ‘Új Széchenyi-terv‘. Applications are open from 1 March till 31 May. The National Development Agency hopes to give dental tourism another boost in order to reinforce dental tourism industry in Hungary.

This coordinated market development is quite interesting from our point of view because there are almost too many dental clinics in Hungary – let alone in Budapest. So the question is more like which dentistry offices could be financially supported through this tender. And there are few practitioners who are aware of the benefits of dental tourism and fewer who can really stand a ground as Hungarians are not well-known for their fluent English. However, there is a tendency that more and more dentists are learning not only English but many other European languages as well – like French, Italian etc. I am more concerned about the clinics’ side. Will this application lead to natural competition or only big dental facilities can apply. Is this an opportunity to give a chance for everybody or to widen the distance between smaller ang bigger dental offices in Hungary.